Creative Direction & Leadership

 

I’m a designer, writer, artist, and journalist. As Design Director at IDEO, I focus my energies on inspiring and enabling creative teams to do the best work of their lives.

 
Marco Fusinato’s  Mass Black Implosion , 2007. I aspire to its quality of radical creative energy held together with rigor and focus.

Marco Fusinato’s Mass Black Implosion, 2007. I aspire to its quality of radical creative energy held together with rigor and focus.


My purpose

I pursue work that can meaningfully make life better—practically, emotionally, or invisibly. In service of that, my purpose is to unlock, catalyze, and have fun with world-class creative talent.


How I Lead

Creative leadership is a privilege. To be effective, and to best serve my teams and clients, I move sensitively and fluidly among different modes and tactics.

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Where I’ve Been

Design thinking and leadership at IDEO. Journalism at the BBC, US public radio, and Johns Hopkins. Theater, storytelling, and music in London and New York. Philosophy at Oxford. Lessons everywhere.

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What I’ve Done With Others

With my teams, I’ve designed and communicated transformative human-centered products, services, and brand experiences across different sectors.

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“Alex shifts the conversation and unlocks inspiring new possibilities.”
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Nice Words

I’ve been fortunate to collaborate with amazing people. Here’s what a few of them say about me.